In this class you'll learn how to turn a great idea into a great company. You'll learn how to use a business model canvas to brainstorm each part of a company and customer development to get out of the classroom to see whether anyone other than you would want/use your product.
We now know that startups are not smaller versions of large companies. Large companies execute known business models. They use big company tools - business plans, income statements, revenue models, etc. to help organized their execution. In contrast startups search for a business model. And all the big company tools are irrelevant in the early days of a startup. This class is not about how to write a business plan. It's not an exercise on how smart you are in a classroom, or how well you use the research library. The end result is not a PowerPoint slide deck for a VC presentation. Instead you will be getting your hands dirty as you encounter the chaos and uncertainty of how a startup actually works.
You'll learn how to use a business model canvas to brainstorm each part of a company and customer development to get out of the classroom to see whether anyone other than you would want/use your product. Finally, you'll see how agile development can help you rapidly iterate your product to build something customers will use and buy. Each week will be a new adventure as you test each part of your business model.
The class will start in February 2012.
What is the format of the class:
The class will consist of lecture videos, which are broken into small chunks, usually between eight and twelve minutes each. Some of these may contain integrated quiz questions. There will also be standalone quizzes that are not part of video lectures. There will be approximately two hours worth of video content per week.
For more information and to apply: click here